Memorable: Having
a short memorable domain is good for branding, driving recognition
and recall, of the last 10 url’s you saw in advertising how many can
you remember? will anyone notice or remember your domain name after
it being mentioned? Domains like mobiles.co.uk are easily remembered
and unlikely to be mis-spelt, short domains without hyphens like PCs.co.uk are
excellent for recall, word of mouth and the *radio test. You don’t
always remember who an advert was for but your more than likely to
remember what the advert was for.
*Radio Test: If a consumer heard your domain in a radio advert how
likely would they be to remember it and spell it correctly.
Credibility: Having
a category killer domain gives instance credibility to you and your
business, it builds immediate trust. When you initially started to
send out emails to companies & manufactures to get on the press
distribution lists or for backlinks using a prime generic will give
you an immediate respectability and trust factor.
Trust: A
good domain helps build trust with a consumer who is looking at
spending money or buy services, would you rather enter your personal
credit and financial details on loans.co.uk or get-cheap-loans-here.co.uk
Marketing: Visitors
do not have to guess what your site is about, your products or
service are described and introduced through your domain, you don’t
really need to ask what the company does that has tyres.co.uk on the
side of it’s van.
Traffic & SEO value: It’s
widely accepted that having a keyword domain makes ranking for that
term easier, much better to have links to your site with the name of
the domain than too many keyword rich links that don’t match the
domain as you could end up taking a hit. The other
added benefit can be type in traffic, domains like phones.co.uk and
music.co.uk get traffic every day of the week from people typing it
into their browser so you get off to a good start before you even
have your first page created.
Create a long-term asset:
Domains have continued to rise in value over the years, spending
money on a domain name is a capital investment rather than a
traditional marketing or advertising cost which can be an expense
which soon passes in value once the money is spent.
